Email Marketing - The Single Most Effective Internet Marketing Strategy

By Dustin Cannon

Think about the last time you bought something online or visited an interesting web site. How did you learn about the product or web site? There is a very good chance it was from an email. Like it or not email marketing is still the most effective form of Internet marketing from an ROI perspective.

In fact, according to research conducted by the Direct Marketing Association, no other form of advertising or marketing produces a higher return on investment that email marketing returning an average of $43.62 for every dollar spent.

There are several reasons why email works better than all other forms of direct marketing.

First of all and most importantly, consumers are constantly being bombarded with advertising messages and the competition for their attention has never been more fierce. When you finally have their attention you've got maybe 2 seconds to keep it and communicate your message. Generally, when someone opens an email the marketer has their full and undivided attention without distracting banners, audio or competing messages. It is not surprising that email converts more prospects to sales at a lower cost.

Secondly, email is cheap. In fact, it is essentially free to send an email to a list who has opted in or subscribed to receive your emails.

Finally, email allows you to build a relationship with your prospects through repeated exposure. You can email your list anytime and as often as you wish. With that being said, how you manage this freedom can have a huge impact on the responsiveness of your list. If you are constantly attempting to hard sell your subscribers they are quickly going to opt out of your list. Instead, focus on providing valuable information that builds your credibility as an expert and trusted resource in your industry. After you do that they will buy anything from you. That is why they say having a large email opt in list or having access to one is like having the ability to print money.

Email marketing works. Ask yourself whether you are neglecting the one form of Internet marketing that outperforms all others? If so, isn't it time to start building your own list of opt in subscribers that you can reach out to with new products and services on a regular basis?

Don't have your own list yet? Mike G will mail your ad to 10 million and even guarantee you will make money. Click here for more details. (By the way, I am not making a dime on this referral for Mike's mailing program.) It is just the best email marketing program on the planet.

Article Source: http://EzineArticles.com/?expert=Dustin_Cannon

Keys to Create Effective E-Newsletters

By Maxina Blake

The computer users turn to Internet searching for specific information. Newsletters provide information and keep its subscribers abreast of the current events as well as developments of the company. Marketers use the newsletters to provide information related to web conferencing, new business ideas and online workshops. They are the great way to promote an online business of the organization. This has the potential to take the marketer across the geographical boundaries swiftly and instantly. This enables the entrepreneur to fetch new customers and increase the company's market share. An entrepreneur should be able to make effective presentation of newsletters.

While making result-oriented email newsletters entrepreneur should consider few points. A marketer should understand the prospective customers. This enables the marketer to focus the mind on the kind of subject matter discussed in the newsletter. The subject should pertain to the interests of the customers. At first instance you should be able to allure the customer's attention towards your newsletter. This is possible by creating an engaging subject line of the email. The inside message of the mail should be informative in nature. The main aim of writing an email letter is to provide authentic information to the reader. Therefore, avoid the use of many graphics and other pictorial symbols. The use of many pictures can give an impression of fake mail. The font size used should be readable and printable. There are many times when reader wants to print the information. For easy printing marketer should keep the content inside half-inch margin. Keep a separate section for announcements and separate column for the upcoming events. One can give information on company profile, recent awards and achievements. Marketer can present product or service reviews of the company. You can have small section of jokes, inspirational quotes and other such things to engage a reader's mind. One can also post 'poll questions' or 'Ask the expert' section to elicit response from the customers. This is wonderful means to encourage participation from the reader. This can also engage reader's interest in your email letter.

An interesting email letter can generate maximum response from the customers. This also allures the potential customers to the company's products and services.

I am a professional writer and wrote the content which is useful to the users. The current topics on which i wrote articles are email marketing, email software, email marketing software and many more are coming in future also.

Article Source: http://EzineArticles.com/?expert=Maxina_Blake

Email Finder - How You Can Use an Email Lookup Service to Find the Owner Or Bust a Cheater Today

By Timothy Thompson

The biggest anxiety most people have when it comes to email addresses is getting junk e-mail and unwanted junk communications. Getting a virus from an electronic mail is something a lot of citizenry can be scared of.

Intruders and Hackers are still a difficulty that you should to keep in mind. Spam can be a real pain, however interlopers can become severe. Sexual predators seek out those groups who are defenseless and easy to take advantage of.

Of course you want to be confident that the people you love, be it children, family, or friends, are well protected from these kinds of threats. This is the reason it is important to know who is posting the email.

Applying a reverse search, you will be able to discover who is sending the emails and information about that person. Allowing your kids to be conversing with strangers on the internet is not something you want. As significant as it is to talk to your children about not speaking to strangers, putting a stop to it is even more crucial.

You'll be awed at how easy it is to get information with the help of an inverse email look up. You will not only get the inside information you want without very much activity, but you will be provided with a lot of it. You can receive different types of information including addresses, names, phone numbers, IP addresses, and sometimes even background data.

To incur all of this information, you will have to obtain the unidentified email address that has been sending you threatening emails. It only takes a a few moments to get all of this information, all you have to do is enter the electronic mail address. Even though this may look way to effortless to do, it is, in fact, a very simple operation.

Here is my recommendation for the Best Reverse Email Lookup Service Simply Click Here to find out in seconds who is behind that email.
Article Source: http://EzineArticles.com/?expert=Timothy_Thompson

Lovely Animals : (forward email)

How to Select Email Marketing Software

By Khurram S Zaveri

It is impossible to manage your email marketing campaigns manually because you need to perform a variety of functions such as organizing email contacts, monitoring the campaign, scheduling and personalizing email messages. You should have a powerful tool to perform all these functions otherwise it would be nearly impossible to run your campaign effectively in the right direction. Email marketing software tools are especially designed to manage all the tasks of marketing campaigns including analysis of final results. You can find a wide variety of bulk emailer software tools to integrate with your CRM or to use them stand alone. It is not easy to select a tool without taking into consideration factors such as price, usability and compatibility.

Programs that can be integrated with your current CRM are expensive as compared to stand alone versions. You can use online and offline email tools to manage your campaigns according to your requirements. You should have clear idea about the requirements that how many people in your organization will use bulk emailer software. Your selected tools should have necessary features to achieve results you desire. Good email marketing software should have the following features.

Bulk emailer software tool should be able to manage list of your subscribers easily.
The software tool should have the feature to group your subscribers and send specific emails to individual groups.

Process of subscription and un-subscription through your tool should be easy because you have to deal a lot of email addresses in marketing campaign.

The bulk emai leroftware should provide statistics that how many emails have been sent and how many emails have been opened. It should provide information about the people who receive emails and un-subscribe. Similarly it should also provide information about those who receive emails and unsubscribe.

It should be able to provide information that how many people have opened your message and clicked on your provided link.

Good email marketing software programs have an important feature of generating reports according to your requirements. It can lighten your workload and analysis process.
Budget is the basic thing in the selection of your email marketing software. You should buy software within your budget according to your requirements. A large number of software programs are available in the market having various prices so be careful in buying a tool.
Khurram Zaveri is a well-known Internet Marketing expert and the author of the Ultimate Bulk Email Marketing tool: Spryka Email Charger

Go to http://www.emailcharger.com to download your FREE copy now!
Article Source: http://EzineArticles.com/?expert=Khurram_S_Zaveri

Cutting to the Chase of Syndication is Simple With Bulk Upload

By Rebecca Levinson

Why are stores like Sam's Club and Costco so popular with consumers? There is a need that the small mom and pop and larger chain grocery stores cannot meet. The need is to afford consumers with a way to purchase products and goods in bulk at an affordable price. Consumers save time shopping for products they use often by opting to buy in bulk and not purchasing the items individually. Consumers save money when they buy in bulk because the cost is normally less per item when they buy in bulk versus purchasing their goods individually.

Buying in bulk is a no brainer for many consumers.

Online marketing is employing the concept of bulk shopping to online marketing and syndication. Cutting to the chase of syndication is simple with bulk upload. Here are a few sites that are using bulk upload to help businesses and solopreuners advertise their autos, real estate, and retail products with simplicity and style.

Photobucket

Photobucket is an internet site that allows you to upload photos, images, and videos and share (syndicate) them by email, IM (Instant Message), or by embedding them on a blog or website. Photobucket has convenient editing features that allow you to edit your images by resizing, adding text, and even adding stickers and frames. Creating digital scrapbooks of your photos is easy with photobucket's pre-designed templates.

If Photobucket's user platform was only able to upload one photo at a time all of the editing tools it has to offer might not seem convenient compared to the time it would take to upload all of the photos needed for a business to create a scrapbook of its' inventory. Thankfully this is isn't a problem because Photobucket has a bulk upload feature. In just a few clicks multiple photos and images can be uploaded to Photobucket. Whole files of images and photos can also be uploaded and stored on Photobucket.

The time savings using Photobucket's bulk upload features is huge and suddenly a big marketing project will seem feasible.

Google Documents

Google documents is a word editor, spreadsheet creator, document storage and collaboration tool all bundled into one easy web based application. Google Docs doesn't have a bulk uploader built into the system but it does have a way to upload documents in bulk. Go to the Page titled, "Upload a file" and there is a unique email address assigned for the account holder. The Google Docs Account holder can send an email to the unique email address assigned and attach the documents to upload into the Google Docs account. Each of the attached documents (spreadsheets and pdfs aren't able to be uploaded) will upload and appear as a separate HTML document in the user's Google Docs Account.

A second way to use bulk upload is to download the documents list uploader and drag and drop items into the "bin". Those documents will then appear in the user's Google Documents account. The documents list uploader is an application that was created by the Google Data API's Team.
Classified FlyerAds.com

ClassifiedFlyerAds.com is an online tool that allows service providers and small business retailers to promote a product or service across online classified advertising venues. Creating a flyer for one listing isn't so tough, but creating flyers for multiple products can be a full time job that would require a full time paid employee. Business owners looking for a cost effective way to advertise multiple products across multiple channels should only look at products that will do most of the heavy lifting for them.

ClassifiedFlyerAds.com enables business owners to create flyers for hundreds or even thousands of real estate listings, car listings, or retail products and then upload those multiple listings into their classifiedflyerads.com account. Once the listings are uploaded in bulk they are automatically implemented into full color templates that serve as online classified ads. The rest of the work is out of the business owner's hands as ClassifiedFlyerads.com takes the classified ads and syndicates them to top directories and feeds.

Ebay Store owners can also take advantage of bulk upload ads by providing their Ebay product listing feed to ClassifiedFlyerAds.com. ClassifiedFlyerAds will then syndicate the classified ads across the internet.

The online tools exist for business owners selling multiple products to advertise all of their wares in a cost effective and time savings savvy way. Cutting to the chase of syndication is simple with bulk upload.

ClassifiedFlyerAds.com, owned by parent company Go Smart Solutions, LLC, is a web service popular with employers, service providers, online merchants, real estate agents, and auto dealers. A user-friendly process allows members to create professional web flyers which are posted to a host of online directories and optimized for maximum search engine exposure. A cost-effective marketing solution, ClassifiedFlyerAds also offers many add-on benefits, such as premier directory placement and search engine optimization. For more information, visit http://www.classifiedflyerads.com
Article Source: http://EzineArticles.com/?expert=Rebecca_Levinson

Brand Value Plan - Brand Identity Guru

By Scott D. White

Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.

Once this value-relationship is established, both internally and externally, it can be measured, monitored and enhanced periodically, as needed, to strengthen your brand’s effectiveness and increase your bottom line. Whether you’re building a new brand or energizing an existing one, developing brand value maximizes the value-relationship between corporate profitability and the perception of your brand.

The Assessment

The first step in the fine art of branding

Customers factor brands into every purchase. The stronger the brand, meaning the clearer the position it occupies in their minds, the more value it has and the more likely they are to choose it — again and again. The goal is to get them to choose your brand over your competitions. And that’s where a strong brand value can help.

I recommend an in-depth assessment, a strategic survey used to determine the state of your company’s brand. It helps you discover key elements important to satisfying your customer base utilizing brand research findings. The assessment provides a foundation upon which to develop the best model for customizing your brand communications master plan.

The Assessment allows you to accurately measure the present effectiveness and value of your brand. It establishes brand value as a benchmark for future enhancement. How? By zeroing in on which qualities and attributes of your products, services and company make you different from your competition. And, how well they are perceived in the market. It helps you modify and align products, positioning messages and communications with laser point accuracy on your customers’ specific needs and wants.

The Assessment is really a personality profile of your brand. It describes your good points, but more importantly, highlights where you are weak. It does so by using a system of inter-related measurements to gauge brand perceptions and effectiveness.

Using a grading scale of 1-10, the assessment can test vital aspects of your brand as it relates to:
• Products or services
• Target markets
• Messaging
• Communications.

An assessment conducts interviews with management, marketing, sales and other key employees. It will uncover segments of company operations that can do more to nourish the brand, helping you pinpoint areas ripe for improvement. The external research of an assessment includes surveys with clients, prospects, vendors and key industry personnel. It will conduct a “competitive analysis” which tells you how targeted audiences see you, your products or services and how you stack up against the competition.

After your assessment is complete tabulate the results and ask for a customized Brand Analysis Report. These are usually very informative. Often revealing. Only after analyzing all the essential components of the branding assessment can information be provided. This detailed document shows exactly where you can improve.

The Brand Plan

How your brand can become a work of art

Your brand is your company’s power base, its number one asset. Developing a Brand Plan is designed to ensure that your company delivers on its brand promise. It provides companies with a guidebook for continually building, measuring and enhancing brand value and helps you achieve clarity of branding focus and direction.

First, I recommend an Assessment to find your brand’s present position and value. Then I recommend developing The Brand Plan, an in-depth master Brand Plan that defines the strategies, which can strengthen and improve your brand’s performance and market position by establishing a connection and value-relationship with your customer.

Unlike The Assessment, the picture that is painted is not a snapshot of what you are today. The Brand Plan helps you redefine brand personality in the marketplace. It’s how your company will be tomorrow, how it will be seen and perceived by customers, potential customers, your managers, employees and vendors. When managed properly, The Brand Plan increases financial security, growth and earnings potential. It will establish a clearly defined brand vision for employees and management. Both their motivation and commitment to the delivery of the brand promise will greatly increase.

The Brand Plan is a strategic master Brand Plan that will contain specific internal and external strategies and tactics, all with the goal of turning your brand into a work of art. It’s a brandmaster action Brand Plan that encompasses:

• Brand objectives
• Brand positioning, the promise of the brand
• Brand strategy & tactics

The Brand Plan aligns products, services, and communications for uniform delivery of the brand promise throughout your enterprise. Everything is spelled out, integrated, and ready for execution. This vital tool empowers every person in your company to show the true colors of your brand. It gives form and unity to communications that differentiate your brand in the marketplace. It provides a rallying point for employees and provides a cornerstone document of all corporate resources to support brand core competencies.

As people understand the defined objectives, more ideas blossom, making the brand grow even stronger. After all, the true test of any Brand Plan is for it to appreciate over time. The Brand Plan is not a static document to be hung in some dusty museum. It’s a living, breathing, dynamic statement of change based on proven scientific testing, data analysis and measurable results.
Capture more mindshare with a Brand Value Plan... your palette for branding success.
Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

This Article may be freely copied as long as it is not modified and this resource box accompanies the article, together with working hyperlinks.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.
Article Source: http://EzineArticles.com/?expert=Scott_D._White

Email Marketing Tips - Secrets of Writing Eye-Stopping Subject Lines Revealed!

By Fabian Tan

Do you want to write subject lines that get attention and ultimately get you sales? I bet you would if you are doing any kind of email marketing. Sadly, the art of writing powerful subject lines is not one that is often discussed about, but it plays probably the biggest role in determining whether your emails get opened and read.

Here is to write them professionally to grab attention:

1. Make It Eye-Grabbing

If you want to capture the attention of your subscribers, you need to stick out like a sore thumb! In a good way, of course. While many marketers are using similar, uninspiring headlines, what you want to do is to create a headline that incites curiosity and taps into their deepest desires and fears.

2. Qualify Your Email

Not everyone who signs up to your list is after the same thing, especially if you are targeting a broad niche market. For example, if your niche market is Internet marketers, many of the people on your list will be at different levels of their business. So one way to target your prospects is by qualifying your email. If you want to target beginners, you can say 'For New Internet Marketers Only'. Almost all the new marketers on your list will open the email!

3. Don't Deceive Your Subscribers

Emails that trick subscribers may get attention in the short term, but at the cost of reputation. People don't like being tricked, and if you make them think they have got an affiliate payment when you are actually promoting a product, you will lose them forever. So don't deceive your subscribers.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now!
Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000+ unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com
Article Source: http://EzineArticles.com/?expert=Fabian_Tan