2/02/2008

The Benefits Of Email Marketing Consultants

By John Kirkham

This article explains the role of email marketing consultants. It shows how these consultants can enhance the success of your marketing campaign.

To enhance the effectiveness of any email marketing campaign, many businesses are turning to the services of email marketing consultants. Whilst the basic premise of email marketing may appear to offer a boundless marketing opportunity in reality there are many practical considerations that restrict the effectiveness of an email campaign. Enlisting the services of a good consultant can ameliorate these problems and enable a tweaking and refinement of your email marketing strategy that ensures both its safety and effectiveness. An email marketing consultant can also be expected to have expertise in the employment of sound and video in email to enhance the prominence and packaging of your campaign.

A good email marketing consultant will specifically address the content of your emails to provide the most tantalising sales copy and titles, have tactics for generating interest and getting your emails noticed and provide a means of monitoring and tracking the success of your campaign. A large emphasis will be placed upon the targeting of your email campaign based upon currently available data and the companies own analysis and research.

Your consultant should draw your attention to the CAN-SPAM act and ensure that your emails adhere to the specifications within this act. Violating this act can result in fines or even imprisonment. To comply with the act your emails must provide a postal address and also an unsubscribe link.

If you find a good consultant then this should ensure the success of your campaign and will usefully inform any further campaigns you may wish to engage in without their help. Make sure that when considering email marketing consultancy services that they are offering value for money. Seek independent feedback on the company and communicate directly with people who have used them.

John Kirkham runs a popular topic article site Article Range.com that has inspiring Internet marketing articles and resources that includes guidance on producing home business newsletters
Article Source: http://EzineArticles.com/?expert=John_Kirkham

Email Forwarding - A Cautionary Tale

By Syd Tash

I have talked a lot about email security, good email practices, how to avoid spa m and phishing s cams, etc. But here is an area not often mentioned, which deserves our attention: email forwarding.

Recently a friend of mine who knows I am in the business of protecting people on the Internet, forwarded to me by email a copy of a newsletter he subscribes to. He thought I might be interested in it, as it dealt with new software, including security programs which I use and recommend.

He was right. I was so interested that I clicked the Subscribe Now link at the bottom, intending to sign up right away. But I then found myself in my friend's account! I could have changed his email address or preferences, or altered his subscriptions.

I tried closing and reopening my browser, even restarting my computer, to no avail. The simple act of visiting that web site through the link my friend had provided, caused the site to put a cookie with his account info on my hard drive. I had to delete all cookies on my PC, to solve the problem.

So please be careful when forwarding material such as newsletters. Beware of links such as Subscribe, Unsubscribe, Manage Your Account, etc. Try to avoid including them. You can copy and paste the email into a plain text file (ending in .txt), then copy and paste it back into an email. That should deactivate the links.

Of course, the simplest solution to this problem is to simply copy the actual body only of the material you want to forward, and then paste it into a new email. That would usually work nicely.

Still on the subject, email is one of the main ways viruses gain access to your computer. But most malware exploits weaknesses in Windows that were patched months ago. So if you do nothing else, make yourself a sticky note and paste it on your computer: Thou shalt update Windows monthly!

Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online - A Complete Guide. He has been keeping Internet surfers safe and secure since the last century. Find out how he does it; get all the latest security news, tips and fixes right here: => http://MyPCSecurityBlog.com
Article Source: http://EzineArticles.com/?expert=Syd_Tash

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