5/19/2009

How to Select Email Marketing Software

By Khurram S Zaveri

It is impossible to manage your email marketing campaigns manually because you need to perform a variety of functions such as organizing email contacts, monitoring the campaign, scheduling and personalizing email messages. You should have a powerful tool to perform all these functions otherwise it would be nearly impossible to run your campaign effectively in the right direction. Email marketing software tools are especially designed to manage all the tasks of marketing campaigns including analysis of final results. You can find a wide variety of bulk emailer software tools to integrate with your CRM or to use them stand alone. It is not easy to select a tool without taking into consideration factors such as price, usability and compatibility.

Programs that can be integrated with your current CRM are expensive as compared to stand alone versions. You can use online and offline email tools to manage your campaigns according to your requirements. You should have clear idea about the requirements that how many people in your organization will use bulk emailer software. Your selected tools should have necessary features to achieve results you desire. Good email marketing software should have the following features.

Bulk emailer software tool should be able to manage list of your subscribers easily.
The software tool should have the feature to group your subscribers and send specific emails to individual groups.

Process of subscription and un-subscription through your tool should be easy because you have to deal a lot of email addresses in marketing campaign.

The bulk emai leroftware should provide statistics that how many emails have been sent and how many emails have been opened. It should provide information about the people who receive emails and un-subscribe. Similarly it should also provide information about those who receive emails and unsubscribe.

It should be able to provide information that how many people have opened your message and clicked on your provided link.

Good email marketing software programs have an important feature of generating reports according to your requirements. It can lighten your workload and analysis process.
Budget is the basic thing in the selection of your email marketing software. You should buy software within your budget according to your requirements. A large number of software programs are available in the market having various prices so be careful in buying a tool.
Khurram Zaveri is a well-known Internet Marketing expert and the author of the Ultimate Bulk Email Marketing tool: Spryka Email Charger

Go to http://www.emailcharger.com to download your FREE copy now!
Article Source: http://EzineArticles.com/?expert=Khurram_S_Zaveri

Cutting to the Chase of Syndication is Simple With Bulk Upload

By Rebecca Levinson

Why are stores like Sam's Club and Costco so popular with consumers? There is a need that the small mom and pop and larger chain grocery stores cannot meet. The need is to afford consumers with a way to purchase products and goods in bulk at an affordable price. Consumers save time shopping for products they use often by opting to buy in bulk and not purchasing the items individually. Consumers save money when they buy in bulk because the cost is normally less per item when they buy in bulk versus purchasing their goods individually.

Buying in bulk is a no brainer for many consumers.

Online marketing is employing the concept of bulk shopping to online marketing and syndication. Cutting to the chase of syndication is simple with bulk upload. Here are a few sites that are using bulk upload to help businesses and solopreuners advertise their autos, real estate, and retail products with simplicity and style.

Photobucket

Photobucket is an internet site that allows you to upload photos, images, and videos and share (syndicate) them by email, IM (Instant Message), or by embedding them on a blog or website. Photobucket has convenient editing features that allow you to edit your images by resizing, adding text, and even adding stickers and frames. Creating digital scrapbooks of your photos is easy with photobucket's pre-designed templates.

If Photobucket's user platform was only able to upload one photo at a time all of the editing tools it has to offer might not seem convenient compared to the time it would take to upload all of the photos needed for a business to create a scrapbook of its' inventory. Thankfully this is isn't a problem because Photobucket has a bulk upload feature. In just a few clicks multiple photos and images can be uploaded to Photobucket. Whole files of images and photos can also be uploaded and stored on Photobucket.

The time savings using Photobucket's bulk upload features is huge and suddenly a big marketing project will seem feasible.

Google Documents

Google documents is a word editor, spreadsheet creator, document storage and collaboration tool all bundled into one easy web based application. Google Docs doesn't have a bulk uploader built into the system but it does have a way to upload documents in bulk. Go to the Page titled, "Upload a file" and there is a unique email address assigned for the account holder. The Google Docs Account holder can send an email to the unique email address assigned and attach the documents to upload into the Google Docs account. Each of the attached documents (spreadsheets and pdfs aren't able to be uploaded) will upload and appear as a separate HTML document in the user's Google Docs Account.

A second way to use bulk upload is to download the documents list uploader and drag and drop items into the "bin". Those documents will then appear in the user's Google Documents account. The documents list uploader is an application that was created by the Google Data API's Team.
Classified FlyerAds.com

ClassifiedFlyerAds.com is an online tool that allows service providers and small business retailers to promote a product or service across online classified advertising venues. Creating a flyer for one listing isn't so tough, but creating flyers for multiple products can be a full time job that would require a full time paid employee. Business owners looking for a cost effective way to advertise multiple products across multiple channels should only look at products that will do most of the heavy lifting for them.

ClassifiedFlyerAds.com enables business owners to create flyers for hundreds or even thousands of real estate listings, car listings, or retail products and then upload those multiple listings into their classifiedflyerads.com account. Once the listings are uploaded in bulk they are automatically implemented into full color templates that serve as online classified ads. The rest of the work is out of the business owner's hands as ClassifiedFlyerads.com takes the classified ads and syndicates them to top directories and feeds.

Ebay Store owners can also take advantage of bulk upload ads by providing their Ebay product listing feed to ClassifiedFlyerAds.com. ClassifiedFlyerAds will then syndicate the classified ads across the internet.

The online tools exist for business owners selling multiple products to advertise all of their wares in a cost effective and time savings savvy way. Cutting to the chase of syndication is simple with bulk upload.

ClassifiedFlyerAds.com, owned by parent company Go Smart Solutions, LLC, is a web service popular with employers, service providers, online merchants, real estate agents, and auto dealers. A user-friendly process allows members to create professional web flyers which are posted to a host of online directories and optimized for maximum search engine exposure. A cost-effective marketing solution, ClassifiedFlyerAds also offers many add-on benefits, such as premier directory placement and search engine optimization. For more information, visit http://www.classifiedflyerads.com
Article Source: http://EzineArticles.com/?expert=Rebecca_Levinson

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