11/20/2009

Email Marketing - The Single Most Effective Internet Marketing Strategy

By Dustin Cannon

Think about the last time you bought something online or visited an interesting web site. How did you learn about the product or web site? There is a very good chance it was from an email. Like it or not email marketing is still the most effective form of Internet marketing from an ROI perspective.

In fact, according to research conducted by the Direct Marketing Association, no other form of advertising or marketing produces a higher return on investment that email marketing returning an average of $43.62 for every dollar spent.

There are several reasons why email works better than all other forms of direct marketing.

First of all and most importantly, consumers are constantly being bombarded with advertising messages and the competition for their attention has never been more fierce. When you finally have their attention you've got maybe 2 seconds to keep it and communicate your message. Generally, when someone opens an email the marketer has their full and undivided attention without distracting banners, audio or competing messages. It is not surprising that email converts more prospects to sales at a lower cost.

Secondly, email is cheap. In fact, it is essentially free to send an email to a list who has opted in or subscribed to receive your emails.

Finally, email allows you to build a relationship with your prospects through repeated exposure. You can email your list anytime and as often as you wish. With that being said, how you manage this freedom can have a huge impact on the responsiveness of your list. If you are constantly attempting to hard sell your subscribers they are quickly going to opt out of your list. Instead, focus on providing valuable information that builds your credibility as an expert and trusted resource in your industry. After you do that they will buy anything from you. That is why they say having a large email opt in list or having access to one is like having the ability to print money.

Email marketing works. Ask yourself whether you are neglecting the one form of Internet marketing that outperforms all others? If so, isn't it time to start building your own list of opt in subscribers that you can reach out to with new products and services on a regular basis?

Don't have your own list yet? Mike G will mail your ad to 10 million and even guarantee you will make money. Click here for more details. (By the way, I am not making a dime on this referral for Mike's mailing program.) It is just the best email marketing program on the planet.

Article Source: http://EzineArticles.com/?expert=Dustin_Cannon

No comments:

iPowerWeb Hosting - $7.95/Mo., 1500 GB of Space, 15000 GB of Transfer, 2500 Emails + Free Setup & Free Domain - CLICK HERE!